Giving Back


Naturally You gives 10% of our annual proceeds to support black causes and to uplift our African-American community. This year, Color of Change is our Endowment Recipient. Color Of Change is the nation’s largest online racial justice organization. They help people respond effectively to injustice in the world around us. As a national online force driven by 7 million members, they move decision-makers in corporations and government to create a more human and less hostile world for Black people in America. Their campaigns and initiatives win changes that matter. By designing strategies powerful enough to fight racism and injustice—in politics and culture, in the work place and the economy, in criminal justice and community life, and wherever they exist—they are changing both the written and unwritten rules of society. They mobilize members to end practices and systems that unfairly hold Black people back, and champion solutions that move us all forward.